This page shows the full spoken transcript of our interactive video and the branching structure (the choices, overlays, and where they lead). This is the text equivalent of what users experience within the interactive video on the homepage.
Scene 0 – Welcome
Hi, I'm glad you're here. I have a choice for you, so you can explore what you already know, which is traditional websites, or you can try something a little bit different, which is our interactive experience. So, which would you prefer?
- Traditional Website → goes to Scene 1A.
- Interactive Video → goes to Scene 1B.
Clickable options:
Scene 1A – Traditional Website First Impression
This is how most online first impressions happen… quiet, a little cold… and you're left to figure it out on your own.
Overlay box: "How does this feel to you?"
- ❄ Cold → “Right — and that’s how many visitors feel… before they click away.”
- 😐 Neutral → “Exactly. Nothing’s wrong here, but nothing’s pulling you in either.”
- ☀ Warm → “Interesting! Even a small spark can make a difference — but there’s more we can do.”
Clickable options:
After that reflection, the user is asked:
Overlay box: “Want to compare it to an interactive welcome?”
- Yes → Jump to Scene 1B (Interactive welcome).
- No → Continue forward to Scene 2 (Engagement & Attention).
Clickable options:
Scene 1B – Interactive Video Welcome
Welcome. My name's Allison and I'm here to guide you through this part of your journey, but it's at your own pace. You're not just a visitor here, you're part of the conversation. And since you're here, why don't you tell us a little bit about yourself?
Overlay box: "Which best describes you?"
- I’m here for my business → Opens overlay: “Great — I’ll show you how interactive video turns website visitors into customers.”
- I’m here for education → Opens overlay: "Perfect — let’s explore how interactive video makes teaching more engaging."
- I’m just curious → Opens overlay: “Fantastic — I’ll surprise you with how much more alive video can feel.”
Clickable options:
Then the user gets:
Overlay box: “Want to compare this to a traditional website welcome?”
- Yes → Jump to Scene 1A (Traditional Website feel).
- No → Move ahead to Scene 2 (Engagement & Attention).
Clickable options:
Scene 2 – Engagement & Attention / Consensual Data
"In a traditional site, visitors often wander, hoping to stumble on what they need. In an interactive video, you guide them, but without taking away their control. I'll show you what I mean. I'd like us to move on to the next step, but you're in control of how we get there."
Overlay box: "What would you like to explore next?"
- "What’s happening in the background"
- "Tell me about consensual data"
Clickable options:
Either choice continues Phase 2. We go deeper into how this style of interaction feels and what it's doing for the user.
"It's as simple as that. You're guiding without taking away control. Now meanwhile, what's happening in the background is that every interaction is being captured as consensual data. That data can be leveraged for your products, your services, and your objectives, both for that individual and for everybody that interacts with your organisation. Would you like to proceed?"
- "Yes, show me the emotional difference" → moves to Scene 3 (Emotional Connection).
-
"No, tell me more about data capture"
→ opens an overlay image explaining how the data is collected with consent.
Image text: Consensual data is the information a viewer willingly shares through their choices in an interactive video, giving you direct insights that align with your products, services, and goals.The user closes the image and proceeds by selecting "Yes, show me the emotional difference".
Clickable options:
This is important: progression to the next step is explicitly opt-in. Users are never dragged forward, but choose to continue.
Scene 3 – Emotional Connection
Your audience doesn't just want information; they want to feel seen, valued, and understood. From the moment you got here, you've been part of the journey, not just watching it, but experiencing it. And that's the power of interactive storytelling.
A question and hotspot appear on screen - 'So, what makes this feel more connected? Let’s break it down'
When the user selects the hotspot, a brief overlay video plays automatically.
The overlay explains the four key areas where interactive video builds genuine connection:
eye contact, tone of voice, storytelling, and participation.
Interactive video builds connection in four key areas: eye contact, tone of voice, storytelling, and your participation. Eye contact makes a difference, being looked at directly builds instant trust. The right tone of voice feels warm, keeping you engaged and comfortable. Storytelling pulls you in, sparking emotion that makes the moment memorable. Being an active participant changes everything, you’re part of the story, not just watching it.
The overlay video auto-closes once playback is complete, and the user must click “Continue” to proceed to the next scene.
And that's the thing. The connection that you're feeling, your audience can feel too. But connection is only part of the story. Each person's journey is unique, and when it comes to personalisation, we can strengthen those connections.
Text box content: Emotional connection is the start, but it becomes even more powerful when the experience adapts to who’s in front of the
screen. That’s where personalisation comes in.
Clickable button:
“Show me personalisation in action” → goes to Scene 4.
Scene 4 – Personalisation by Industry / Persona
Every visitor is different. So why give them the same experience?
Overlay box: "Choose your industry."
-
Real Estate → Opens overlay with:
- Property Buyers — Text box content: “Agencies can use interactive video to capture and qualify buyer leads directly on their websites. Simple click-paths reveal preferences, budgets, and readiness, turning casual visitors into segmented leads. This helps agents focus on hot buyers while nurturing those not yet ready.”
- Property Sellers — Text box content: “Interactive video helps agencies win more listings by showing sellers how their marketing stands out. Pathways like ‘request a valuation,’ ‘set your selling timeline,’ or ‘see market insights’ capture intent early, while demonstrating the agency’s proactive approach. The result: stronger pipelines and more appraisal opportunities.”
Clickable options:
-
Business → Opens overlay with:
- Service-based — Text box content: “Service businesses (law, finance, healthcare, consulting) can use interactive video to pre-qualify leads, explain offerings, and book appointments. Visitors can choose pathways that match their needs, answer simple screening questions, and get clear next steps — all inside the video. This reduces wasted time, increases lead quality, and creates stronger trust before first contact.”
- Product-based — Text box content: “For product-based businesses, interactive video brings online shopping to life. Customers can watch product demos, compare options, select features, and add items to their cart directly in the video. It’s particularly valuable for higher-value or complex products, where education and guided choice reduce uncertainty and increase conversions while lowering return rates.”
Clickable options:
-
Education → Opens overlay with:
- Students — Text box content: “Students benefit from interactive video through active, self-directed learning. They can explore topics, make choices, test their understanding, and receive instant feedback. This keeps them engaged, improves retention, and allows different learning styles to be supported — making learning more personalised and effective.”
- Education Providers — Text box content: “For providers, interactive video is a recruitment, teaching, and retention tool. Prospective students can explore courses, funding options, or career pathways interactively, while enrolled learners can access adaptive lessons or onboarding. It provides measurable engagement data that helps institutions refine delivery, demonstrate outcomes, and stand out as modern, student-focused educators.”
Clickable options:
The useer clicks Continue to return to the main flow. Each overlay reinforces how interactive video adapts to a visitor’s context, buyer vs seller, service vs product, student vs provider, making the journey feel genuinely “destined and designed just for them.”
See how easy it is to make the journey seem like it's designed just for you. But personalisation is only one part of the connection. Once you've got someone's attention, the next thing is to guide them into action without breaking the connection.
Text box content: So how do you turn that connection into the perfect next step? That’s where the call-to-action comes in.
Clickable button: “Show me how interactive video handles a call to action” → goes to Scene 5.
Scene 5 – Call to Action Timing
A call to action is only as effective as its placement and timing. The right moment changes everything. A gentle prompt, when they're ready, guides them to action effortlessly.
- A subtle banner slides in from the bottom of the screen when the presenter says 'A gentle prompt...':
The banner includes text “Ready to connect with us now? Start your own interactive video journey.”
Clickable button: 'Yes, please button' → moves to Scene 7. - Overlay box: Not ready to connect yet?
Clickable button: Explore brand personality. → moves to Scene 6.
Scene 6 – Brand Personality
With a traditional website, your personality is hinted at with the design and the colours and the fonts, but it's quite subtle. If you swapped out a logo or colours, it could literally be anybody's site. With interactive video, your personality comes through with the tone and the voice and the expression and the interactions that are used. So based on what you've seen so far, what would you say is our brand's personality?
- Inspirational → Opens overlay: “Thanks! We love inspiring new ideas with interactive video.”
- Fun → Opens overlay: “Exactly! We love what we do, and we try not to take ourselves too seriously.”
- Friendly → Opens overlay: “That’s great to hear! We believe connection starts with being approachable”
- Boring → Opens overlay: “Ouch! But hey even Intel and Kleenex get called boring. We’re in good company, and we’ll still try to surprise you!”
On a traditional website, you'd have been judging our brand based on our colours and fonts and maybe a few lines of copy. Here, you've seen it, you've experienced it, and you've felt it. That's the difference between a forgettable brand and an unforgettable brand, and why interactive video is so effective.
Text box content: When your brand is remembered for the right reasons, the natural question becomes...
Clickable button: "What happens
next?” → goes to Scene 7.
Scene 7 – Closing & Next Step
If you have felt curiosity or trust or warmth or excitement here today, imagine your customers feeling the same and taking action because of it. That's the difference with interactive video, it's what makes your brand forgettable or unforgettable. So, what's your next step?
- Start My Interactive Video → opens a contact path including email, phone and text options.
- I need more details → opens check box and text box for typed query with email or text options.
Key idea: At every step, the user is an active participant. We collect consent-based interaction data and use it to tailor the journey, surface relevant examples, and present calls to action at emotionally aligned moments, not interruptive, but collaboratively.