WEBVTT

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Hi, I'm glad you're here.

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I have a choice for you,

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so you can explore what you already know,

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which is traditional websites,

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or you can try something a little bit different,

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which is our interactive experience.

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So, which would you prefer?

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This is how most online first impressions happen

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quiet,

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a little cold…

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and

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you’re left to figure it out on your own.

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Welcome.

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My name's Allison and I'm here to guide you through this

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part of your journey,

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but it's at your own pace.

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You're not just a visitor here,

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you're part of the conversation.

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And since you're here,

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why don't you tell us a little bit about yourself?

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In a traditional site,

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visitors often wander,

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hoping to stumble on what they need.

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In an interactive video, you guide them

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but without taking away their control.

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I'll show you what I mean.

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I'd like us to move on to the next step,

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but you're in control of how we get there.

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It's as simple as that.

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You're guiding without taking away control.

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Now meanwhile, what's happening in the background

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is that every interaction is being captured as

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consensual data.

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That data can be leveraged for your products, your services,

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and objectives, both for that individual

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and for everybody that interacts with your organisation.

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Would you like to proceed?

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Your audience doesn't just want information,

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they want to feel seen, valued, and understood.

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From the moment you got here,

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you've been part of the journey, not just watching it,

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but experiencing it.

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And that's the power of interactive storytelling.

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And that's the thing.

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The connection that you're feeling,

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your audience can feel too.

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But connection is only part of the story,

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each person's journey is unique,

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and when it comes to personalisation,

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we can strengthen those connections

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Every visitor is different,

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so why give them the same experience?

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See how easy it is to make the

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journey seem like it's destined and designed just for you.

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But personalisation is just one part of the connection.

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Once you've got someone's attention

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the next thing is to guide them into action

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without breaking the connection.

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A call to action is only as effective

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as its placement and timing.

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The right moment changes everything.

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A gentle prompt,

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when they're ready, guides them to action effortlessly.

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With a traditional website,

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your personality is hinted at with the

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design and the colors and the fonts,

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but it's quite subtle.

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If you swapped out a logo or colours,

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it could literally be anybody's site.

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With interactive video, your personality comes through

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with the tone and the voice and the expression

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and the interactions that are used.

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So based on what you've seen so far,

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what would you say is our brand's personality?

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On a traditional website, you'd have been judging our brand

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based on our colours and fonts and maybe a few lines of copy.

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Here,

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you've seen it,

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you've experienced it, and you felt it.

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And that's the difference between a forgettable brand

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and an unforgettable brand,

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and why interactive video is so effective.

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If you have felt curiosity

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or trust or warmth or excitement here today,

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imagine your customers feeling the same

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and taking action because of it.

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That's the difference between interactive video,

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what makes your brand forgettable

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or unforgettable.

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So, what's your next step?