Hi, I'm glad you're here.
I have a choice for you,
so you can explore what you already know,
which is traditional websites,
or you can try something a little bit different,
which is our interactive experience.
So, which would you prefer?
This is how most online first impressions happen
quiet,
a little cold…
and
you’re left to figure it out on your own.
Welcome.
My name's Allison and I'm here to guide you through this
part of your journey,
but it's at your own pace.
You're not just a visitor here,
you're part of the conversation.
And since you're here,
why don't you tell us a little bit about yourself?
In a traditional site,
visitors often wander,
hoping to stumble on what they need.
In an interactive video, you guide them
but without taking away their control.
I'll show you what I mean.
I'd like us to move on to the next step,
but you're in control of how we get there.
It's as simple as that.
You're guiding without taking away control.
Now meanwhile, what's happening in the background
is that every interaction is being captured as
consensual data.
That data can be leveraged for your products, your services,
and objectives, both for that individual
and for everybody that interacts with your organisation.
Would you like to proceed?
Your audience doesn't just want information,
they want to feel seen, valued, and understood.
From the moment you got here,
you've been part of the journey, not just watching it,
but experiencing it.
And that's the power of interactive storytelling.
And that's the thing.
The connection that you're feeling,
your audience can feel too.
But connection is only part of the story,
each person's journey is unique,
and when it comes to personalisation,
we can strengthen those connections
Every visitor is different,
so why give them the same experience?
See how easy it is to make the
journey seem like it's destined and designed just for you.
But personalisation is just one part of the connection.
Once you've got someone's attention
the next thing is to guide them into action
without breaking the connection.
A call to action is only as effective
as its placement and timing.
The right moment changes everything.
A gentle prompt,
when they're ready, guides them to action effortlessly.
With a traditional website,
your personality is hinted at with the
design and the colors and the fonts,
but it's quite subtle.
If you swapped out a logo or colours,
it could literally be anybody's site.
With interactive video, your personality comes through
with the tone and the voice and the expression
and the interactions that are used.
So based on what you've seen so far,
what would you say is our brand's personality?
On a traditional website, you'd have been judging our brand
based on our colours and fonts and maybe a few lines of copy.
Here,
you've seen it,
you've experienced it, and you felt it.
And that's the difference between a forgettable brand
and an unforgettable brand,
and why interactive video is so effective.
If you have felt curiosity
or trust or warmth or excitement here today,
imagine your customers feeling the same
and taking action because of it.
That's the difference between interactive video,
what makes your brand forgettable
or unforgettable.
So, what's your next step?